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IKEA ADVERTISES ADOPTABLE DOGS IN STORES, BECAUSE EVERY HOME NEEDS A RESCUE PUP

The idea to display the pets inside the store started in Singapore as a collaboration between Ikea and two animal shelters, according to Business Insider. Together they formed the project Home for Hope.

Watch the full video and also learn which state in the United States will be adopting pet displays in their Ikea stores here. 

this actually broke my heart a little bit and i cried what has the internet done to me wait no i just FUCKING LOVE DOGS SO MUCH

This is great tho it’d also be great if they did it for all the dogs sitting in UK shelters waiting for new homes …

I think the biggest reason dogs and other rescued animals don’t get adopted more quickly is because it’s easy for people to forget they’re there, waiting, as individuals. Most of us know that there are animals waiting to be rehomed, but they’re a statistic, a group, a demographic, rather than individual animals with personalities and stories.

Creatively raising awareness about rescue animals as individuals like this really goes a long way!

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